Hypothetical rebrand of The Book Cellar

I focused on elevating the essence of this brand to appeal to a younger, more sophisticated audience while maintaining its charm as a beloved bookstore. The redesign centered around a modern, minimalist logo paired with an elegant yet inviting color palette, incorporating deep reds and warm neutrals. I introduced sleek typography and refined branding materials such as business cards and brochures, to enhance the brand’s identity. Through this rebrand, I learned the importance of a brand’s identity in order to connect with its audience.